BY TERRY

​

​

BRAND REFRESH & CREATIVE DIRECTION
Brought on to elevate and refresh BY TERRY's brand identity and reposition them creatively on the market, I built out a creative team, established processes and workflows from scratch. In charge of the entire creative strategy, end-to-end asset production and digital asset management, I developed new brand guidelines covering the full brand system - working with pre-existing logo and submark I determined new fonts, brand colours and icons. Built out new design templates across all channels as well as fresh art direction for the brand and its social feeds. Under my direction the team also supported and delivered new UI/UX for website re-platforming.

​

Below showcases a selection of key campaign content for omnichannel communications with an emphasis on digital-first and performance marketing.

​

​

​

​

IN COLLABORATION WITH VARIOUS PHOTOGRAPHERS, STYLISTS AND TEAMS