As a creative leader with over a decade of experience, I specialise in shaping brand identities that resonate deeply and drive results. My career spans well-established luxury beauty brands, such as Space NK and By Terry, as well as disruptive startups. Most recently, I've led a multi-disciplinary creative team and directed the creative vision for a portfolio of four distinct beauty brands.

 

From high-level concepting to full-scale execution, I take a 360-degree approach to every project, ensuring the highest level of creativity and consistency. My expertise spans campaign development, branding, visual identity and strategy, art direction, product launches and packaging design, digital, social and integrated design, eCommerce UI/UX, OOH, print design, and in-store displays. I thrive in both collaborative and independent roles, consistently delivering innovative, cohesive campaigns that connect with consumers on an emotional level.

 

I believe in the power of storytelling to build and transform authentic, purpose-driven brands and cultivate meaningful connections. How a brand is perceived affects its success, and great design is essential to creating an enduring customer obsessed brand. By blending art with commerce, strategic insight with bold, innovative design, I craft compelling stories that not only resonate but elevate.

 

I’m always excited to collaborate with those who share this vision, so if you're looking to elevate your visual storytelling and take your brand to the next level, get in touch!