With over 10 years of industry experience, I specialise in shaping and elevating visual identities, developing creative campaigns, and crafting immersive user experiences. With a sharp eye for detail, colour and composition, and a love for the aesthetically pleasing, I thrive on bringing brands to life through intuitive visual strategy and storytelling.

 

Born in Sweden, I moved to London to pursue studies, and eventually a creative career. With a rich tapestry of experience in the industry and a proven track record of working independently as well as nurturing, and directing multifunctional teams, I've successfully led the creation of global campaigns, product launches, editorial projects, commercial endeavours and social content.

 

I have a truly resourceful personality and an unwavering dedication to always go above and beyond. I am determined to see possibility in every difficulty and convinced that impeccable attention to detail creates the winning concept. I’m an ideas generator and problem solver, highly skilled in organisation, effective communication and forward planning. My strategic, intuitive approach ensures that every project not only meets but exceeds expectations, consistently delivering impactful and memorable results.