ELEMIS
Rose Essence-In-Lotion
ELEMIS occupies a rare position in British skincare - clinical authority and genuine heritage, built on over three decades of science-led innovation. The Pro-Collagen franchise sits at the heart of it: one of the most recognised ranges in the UK, and one that any new addition has to earn its place within.
The Rose Essence-In-Lotion was a new format for the franchise - softly sensorial, quietly luxurious, and distinctly feminine in character. My brief was
to build a launch campaign that gave the Rose range its own presence without stepping outside the world of Pro-Collagen: luminous and considered, with a warmth that felt true to the ingredient story.
I led concept development end-to-end - shaping the visual language across stills, video and social, leading art direction on set, and overseeing asset delivery across all channels.
CREATIVE DIRECTION • CONCEPT DEVELOPMENT • ART DIRECTION •
ELEMIS
ELEMIS occupies a rare position in British skincare - clinical authority and genuine heritage, built on over three decades of science-led innovation. The Pro-Collagen franchise sits at the heart of it: one of the most recognised ranges in the UK, and one that any new addition has to earn its place within.
The Rose Essence-In-Lotion was a new format for the franchise - softly sensorial, quietly luxurious, and distinctly feminine in character. My brief was to build a launch campaign that gave the Rose range its own presence without stepping outside the world of Pro-Collagen: luminous and considered, with a warmth that felt true to the ingredient story.
I led concept development end-to-end - shaping the visual language across stills, video and social, leading art direction on set, and overseeing asset delivery across all channels.
Rose Essence-In-Lotion
CREATIVE DIRECTION • CONCEPT DEVELOPMENT • ART DIRECTION •
"Prepare For Radiance"
For the launch of By Terry's Hyaluronic Hydra Balm I was responsible for delivering the overall Creative Direction and integrated design for a 360 campaign.
Developing the concept for both still life and model shoots, I collaborated closely with the CMO in the planning stages. On site, I was leading the Art Direction of both stills and video, working in collaboration with videographers and photographers on all relevant aspects.
After post production was wrapped up and visuals delivered, I managed the end-to-end production of all creative assets and visual communications, with my team supporting on adapting and rolling out across all specifications for various channels.
Credits:
Model Photography: Iulia David
Model Videography: Lilla Nyeki
Production: Liam Glorney /LHA Represents
Still Life Photography & Videography: Chris Turner
Models: Miryam Correia, Amy Hanson, Dana Smit
“Prepare For Radiance”
CREDITS:
Model Photography: Nadia Ryder
Still Life Photography: Gary Didsbury
Videography: Rory Bentley
Wardrobe Stylist: Ashley Conor
Prop Stylist: Sarianne Plaisant
Testure Stylist: Sophie Iona
HMU: Tom Fraser
Models: Sara, Lauren
“Prepare For Radiance”
CREDITS:
Model Photography: Nadia Ryder
Still Life Photography: Gary Didsbury
Videography: Rory Bentley
Wardrobe Stylist: Ashley Conor
Prop Stylist: Sarianne Plaisant
Testure Stylist: Sophie Iona
HMU: Tom Fraser
Models: Sara, Lauren
