Monpure Ceramide Launch
CREATIVE DIRECTION & CONCEPT | ART DIRECTION | 360° CAMPAIGN | DIGITAL & PRINT DESIGN
Brought in to lead Monpure’s transformation through a full brand refresh - repositioning the business as a luxury authority in scalp and hair longevity. I led the brand’s first 360° campaign under the new identity, unifying model-led content, CGI, still life and video.
By Terry Hyaluronic Hydra Balm Launch
Creative Direction & Concept, Art Direction, Post Production Management, Graphic Design
Creative campaign concept, shoot planning and Art Direction for By Terry's Hyaluronic Hydra Balm Launch.
"Make no compromise between hydration, colour
& shine."
For the launch of By Terry's Hyaluronic Hydra Balm I was responsible for delivering the overall Creative Direction and integrated design for a 360 campaign.
Developing the concept for both still life and model shoots, I collaborated closely with the CMO in the planning stages. On site, I was leading the Art Direction of both stills and video, working in collaboration with videographers and photographers on all relevant aspects.
After post production was wrapped up and visuals delivered, I managed the end-to-end production of all creative assets and visual communications, with my team supporting on adapting and rolling out across all specifications for various channels.
Credits:
Model Photography: Iulia David
Model Videography: Lilla Nyeki
Production: Liam Glorney /LHA Represents
Still Life Photography & Videography: Chris Turner
Models: Miryam Correia, Amy Hanson, Dana Smit
“Superior Bond Repair.
For Real Results After One Use.”
Credits:
Model Photography: Iulia David
Model Videography: An Shi
CGI Still Life & Animation: Normal Labs
Models: Jacqueline O, Charyl K, Molly S
MUA: Corinne Gibbons
Hair: Ashley Michael Graham
CREATIVE DIRECTION
For the launch of Monpure's Ceramide complex Bond Repair Shampoo & Conditioner, I was responsible for delivering the overall Creative Direction and integrated design for a 360 campaign.
CGI CONCEPT
Alongside the CEO and our Head of Formulation & Product Development, I worked with a CGI artist on the creative concept and visualisation of some more technical content. Our aim with the CGI footage was to capture the unique technology behind our biomimetic and hair-identical ceramides in a visually engaging way, whilst also creating content for educational purposes, illustrating how the damage repair works at the deepest level inside the hair cuticle.
As part of the wider content plan, we also captured supportive, still life and
animated assets.
ART DIRECTION
Developing the concept for both still life and model shoots, I collaborated closely with the Head of Marketing in the planning stages. On site, I was leading the Art Direction of both stills and video, working in collaboration with videographers and photographers on all relevant aspects.
CAMPAIGN ASSET DEVELOPMENT
After post production was wrapped up and visuals delivered, I managed the end-to-end production of all creative assets and visual communications, with my team supporting on adapting and rolling out across all specifications for various channels - from paid social and educational videos to POS, infographics, and newsletter content.
