ELEMIS Rose Essence-In-Lotion
CREATIVE LEAD | CONCEPT DEVELOPMENT | ART DIRECTION
As Creative Lead on the launch of ELEMIS's Pro-Collagen Rose Essence-In-Lotion, I developed the campaign concept end-to-end across stills, video, and social - from initial ideation through shoot production, art direction, and on-set execution, to final asset delivery. The brief called for creative that felt both luxurious and sensorial, honouring the product's hero ingredients while speaking to the sophistication of the Pro-Collagen franchise.
By Terry Hyaluronic Hydra Balm Launch
Creative Direction & Concept, Art Direction, Post Production Management, Graphic Design
Creative campaign concept, shoot planning and Art Direction for By Terry's Hyaluronic Hydra Balm Launch.
"Make no compromise between hydration, colour
& shine."
For the launch of By Terry's Hyaluronic Hydra Balm I was responsible for delivering the overall Creative Direction and integrated design for a 360 campaign.
Developing the concept for both still life and model shoots, I collaborated closely with the CMO in the planning stages. On site, I was leading the Art Direction of both stills and video, working in collaboration with videographers and photographers on all relevant aspects.
After post production was wrapped up and visuals delivered, I managed the end-to-end production of all creative assets and visual communications, with my team supporting on adapting and rolling out across all specifications for various channels.
Credits:
Model Photography: Iulia David
Model Videography: Lilla Nyeki
Production: Liam Glorney /LHA Represents
Still Life Photography & Videography: Chris Turner
Models: Miryam Correia, Amy Hanson, Dana Smit
“Prepare For Radiance”
Credits:
Model Photography: Nadia Ryder
Still Life Photography: Gary Didsbury
Videography: Rory Bentley
Wardrobe Stylist: Ashley Conor
Prop Stylist: Sarianne Plaisant
Testure Stylist: Sophie Iona
HMU: Tom Fraser
Models: Sara, Lauren
