SPACE NK
Inside Space is Space NK's seasonal magazine - a carefully curated world of beauty, fragrance and wellness that lands in the hands of their most engaged customers. Each issue is built around a central editorial theme, with the creative brief shaped to reflect both the season and the cultural moment.
For the High Summer 2020 issue, that moment was impossible to ignore. With travel off the table and the world in lockdown, the issue leaned into the notion of Staycation - reframing summer not as somewhere to go, but as a feeling to cultivate. My role spanned the full creative scope: setting the editorial direction, commissioning photography and illustration, art directing the still life shoot, and designing and laying out the entire magazine end-to-end.
The result was an issue that felt genuinely joyful - warm, playful, and considered, in a year that needed all three.
Inside Space
CREATIVE DIRECTION • ART DIRECTION • EDITORIAL DESIGN •
SPACE NK
Inside Space
Inside Space is Space NK's seasonal magazine - a carefully curated world of beauty, fragrance and wellness that lands in the hands of their most engaged customers. Each issue is built around a central editorial theme, with the creative brief shaped to reflect both the season and the cultural moment.
For the High Summer 2020 issue, that moment was impossible to ignore. With travel off the table and the world in lockdown, the issue leaned into the notion of
Staycation - reframing summer not as somewhere to go, but as a feeling to cultivate. My role spanned the full creative scope: setting the editorial direction, commissioning photography and illustration, art directing the still life shoot, and designing and laying out the entire magazine end-to-end.
The result was an issue that felt genuinely joyful - warm, playful, and considered, in a year that needed all three.
CREATIVE DIRECTION • ART DIRECTION • EDITORIAL DESIGN •
"Where possible I try to catch on to anything that lifts my spirits. Find yours and embrace it."
CREDITS
Photography: Paul Zak
Illustrations: Lauren Lee
Space NK Editorial Team
"Where possible I try to catch on to anything that lifts my spirits. Find yours and embrace it."
CREDITS
Photography: Paul Zak
Illustrations: Lauren Lee
Space NK Editorial Team
CREATIVE DIRECTION
For the 2020 High Summer issue of Inside Space, in the midst of a global pandemic, Space NK honed in on the storytelling around the 'Staycation' mindset. I was tasked with setting the creative direction and commissioning the photography and illustrations for this issue. Seeing as it was the high summer issue for a magazine filled to the brim with beauty content, the idea behind the cover illustration was a colourful ice cream made up of various beauty textures blending and melting together in the heat.
CREATIVE DIRECTION
The cover needed to capture the spirit of a summer that was staying home - abundant, sensorial, slightly indulgent. The concept: a colourful ice cream sculpted from beauty textures, melting in the heat. An image that was immediately readable as summer whilst being distinctly beauty. I developed the brief and commissioned illustrator Lauren Lee to bring it to life.
ART DIRECTION
The magazine's Most Wanted edit - its hero product feature - needed a visual identity that felt as elevated as the edit itself. Drawing inspiration from the gradient tones of a summer sunset, I art directed photographer Paul Zak on a series of still life shots that played with light, angle and transparency through acrylic. The result was luminous, warm and unmistakably seasonal.
ART DIRECTION
In every issue there's a feature for the chicest and 'Most Wanted' beauty products. My inspiration for the Art Direction of the photographs was the beautiful gradient colours of a summer sunset. We played with angles and light through transparent acrylic, and the end result was a beautiful set of hero images.
EDITORIAL DESIGN
I was solely responsible for the editorial design and layout of the full magazine - from grid and typographic system through to final page production, seeing every spread through to print-ready delivery.
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