top of page
Cover.jpg

SPACE NK

Inside Space is Space NK's seasonal magazine - a carefully curated world of beauty, fragrance and wellness that lands in the hands of their most engaged customers. Each issue is built around a central editorial theme, with the creative brief shaped to reflect both the season and the cultural moment.

 

For the High Summer 2020 issue, that moment was impossible to ignore. With travel off the table and the world in lockdown, the issue leaned into the notion of Staycation - reframing summer not as somewhere to go, but as a feeling to cultivate. My role spanned the full creative scope: setting the editorial direction, commissioning photography and illustration, art directing the still life shoot, and designing and laying out the entire magazine end-to-end.

 

The result was an issue that felt genuinely joyful - warm, playful, and considered, in a year that needed all three.

Inside Space

CREATIVE DIRECTION • ART DIRECTION • EDITORIAL DESIGN •

SPACE NK

Inside Space 

Inside Space is Space NK's seasonal magazine - a carefully curated world of beauty, fragrance and wellness that lands in the hands of their most engaged customers. Each issue is built around a central editorial theme, with the creative brief shaped to reflect both the season and the cultural moment.

For the High Summer 2020 issue, that moment was impossible to ignore. With travel off the table and the world in lockdown, the issue leaned into the notion of

Staycation - reframing summer not as somewhere to go, but as a feeling to cultivate. My role spanned the full creative scope: setting the editorial direction, commissioning photography and illustration, art directing the still life shoot, and designing and laying out the entire magazine end-to-end.

 

The result was an issue that felt genuinely joyful - warm, playful, and considered, in a year that needed all three.

CREATIVE DIRECTION • ART DIRECTION • EDITORIAL DESIGN •

"Where possible I try to catch on to anything that lifts my spirits. Find yours and embrace it."

CREDITS

Photography: Paul Zak

Illustrations: Lauren Lee

Space NK Editorial Team

"Where possible I try to catch on to anything that lifts my spirits. Find yours and embrace it."

CREDITS

Photography: Paul Zak

Illustrations: Lauren Lee

Space NK Editorial Team

Magazine-Mockup-frontcover-2.jpg
Space NK Ice Lolly_EXTENDED.png

CREATIVE DIRECTION

For the 2020 High Summer issue of Inside Space, in the midst of a global pandemic, Space NK honed in on the storytelling around the 'Staycation' mindset. I was tasked with setting the creative direction and commissioning the photography and illustrations for this issue. Seeing as it was the high summer issue for a magazine filled to the brim with beauty content, the idea behind the cover illustration was a colourful ice cream made up of various beauty textures blending and melting together in the heat.

CREATIVE DIRECTION

The cover needed to capture the spirit of a summer that was staying home - abundant, sensorial, slightly indulgent. The concept: a colourful ice cream sculpted from beauty textures, melting in the heat. An image that was immediately readable as summer whilst being distinctly beauty. I developed the brief and commissioned illustrator Lauren Lee to bring it to life.

Page_2-3.jpg
Page_10-13.jpg
SPACE NK InsideSpace Veil V1 FGHP.jpg
SPACE NK InsideSpace Tan Luxe V1 FGHP.jpg

ART DIRECTION

The magazine's Most Wanted edit - its hero product feature - needed a visual identity that felt as elevated as the edit itself. Drawing inspiration from the gradient tones of a summer sunset, I art directed photographer Paul Zak on a series of still life shots that played with light, angle and transparency through acrylic. The result was luminous, warm and unmistakably seasonal.

Page_24-25.jpg
Page_28-29.jpg
SPACE NK InsideSpace Jo Loves V1 FGHP.jpg
SPACE NK InsideSpace CT v1 FGHP.jpg
SPACE NK InsideSpace Olaplex V1 FGHP.jpg

ART DIRECTION

In every issue there's a feature for the chicest and 'Most Wanted' beauty products. My inspiration for the Art Direction of the photographs was the beautiful gradient colours of a summer sunset. We played with angles and light through transparent acrylic, and the end result was a beautiful set of hero images.

Page_36-37.jpg

EDITORIAL DESIGN

I was solely responsible for the editorial design and layout of the full magazine - from grid and typographic system through to final page production, seeing every spread through to print-ready delivery.

Magazine-Mockup-group.jpg
Page_22-25.jpg
FINAL_Space NK shelfie large[1].png
Page_38-39.jpg
Page_34-35.jpg
bottom of page