Shaping luxury brands from launch to legacy
Shaping luxury brands from launch to legacy
Shaping luxury brands from launch to legacy
ABOUT
Noelle Aspenryd is an independent Creative Director and Brand Strategist working across luxury beauty, wellness and lifestyle. Bringing together brand identity, visual direction and brand storytelling, she partners with founders and brand leaders to transform brands into distinctive worlds that connect emotionally and perform commercially — shaping luxury brands from launch to legacy.
ABOUT
Noelle Aspenryd is an independent Creative Director and Brand Strategist working across luxury beauty, wellness and lifestyle. Bringing together brand identity, visual direction and brand storytelling, she partners with founders and brand leaders to transform brands into distinctive worlds that connect emotionally and perform commercially — shaping luxury brands from launch to legacy.
ABOUT
Noelle Aspenryd is an independent Creative Director and Brand Strategist working across luxury beauty, wellness and lifestyle. Bringing together brand identity, visual direction and brand storytelling, she partners with founders and brand leaders to transform brands into distinctive worlds that connect emotionally and perform commercially — shaping luxury brands from launch to legacy.
Featured work
Featured work
Featured work
MY PHILOSOPHY
The most compelling brands begin with a question, not an answer. Before the product, there is the customer: their desires, their tensions, and the gap in the market that your brand exists to fill. I approach every project with curiosity and craft, translating what matters into a visual brand world that's considered, intentional and emotionally resonant.
MY PHILOSOPHY
The most compelling brands begin with a question, not an answer. Before the product, there is the customer: their desires, their tensions, and the gap in the market that your brand exists to fill. I approach every project with curiosity and craft, translating what matters into a visual brand world that's considered, intentional and emotionally resonant.
MY PHILOSOPHY
The most compelling brands begin with a question, not an answer. Before the product, there is the customer: their desires, their tensions, and the gap in the market that your brand exists to fill. I approach every project with curiosity and craft, translating what matters into a visual brand world that's considered, intentional and emotionally resonant.
My expertise
— Overarching creative strategy and vision
— Campaign concepting and ideation
— Moodboarding and visual direction
— AI-integrated creative workflows and direction
— CGI and animation direction
— Photography and video direction
— Social content direction
— Integrated 360° campaign development— Brand audits and competitive analysis
— Brand positioning and architecture
— Brand persona, values and purpose
— Customer profiling and audience definition
— Tone of voice development
— Brand storytelling and narrative— Logo design and wordmark development
— Full visual identity systems
— Colour, typography and iconography
— Brand guidelines and brand books
— Brand pattern and design elements
— Packaging design— Still life, model and editorial shoot direction
— On-set art direction across stills and video
— Pre-production and shoot planning
— Casting and talent direction
— Post-production oversight and retouching direction
— Print, OOH and campaign design— Website redesign and UX/UI direction
— D2C audit and replatforming direction
— Visual content strategy
— Digital campaign asset development
— Email design and newsletter systems— Creative studio build and scaling
— Team leadership and mentoring
— Budget management and cost optimisation
— Workflow, process design and operational restructuring
— Creative services and production management
— Stakeholder and founder partnership
— Pitch development and creative presenting
My expertise
— Overarching creative strategy and vision
— Campaign concepting and ideation
— Moodboarding and visual direction
— AI-integrated creative workflows and direction
— CGI and animation direction
— Photography and video direction
— Social content direction
— Integrated 360° campaign development— Brand audits and competitive analysis
— Brand positioning and architecture
— Brand persona, values and purpose
— Customer profiling and audience definition
— Tone of voice development
— Brand storytelling and narrative— Logo design and wordmark development
— Full visual identity systems
— Colour, typography and iconography
— Brand guidelines and brand books
— Brand pattern and design elements
— Packaging design— Still life, model and editorial shoot direction
— On-set art direction across stills and video
— Pre-production and shoot planning
— Casting and talent direction
— Post-production oversight and retouching direction
— Print, OOH and campaign design— Website redesign and UX/UI direction
— D2C audit and replatforming direction
— Visual content strategy
— Digital campaign asset development
— Email design and newsletter systems— Creative studio build and scaling
— Team leadership and mentoring
— Budget management and cost optimisation
— Workflow, process design and operational restructuring
— Creative services and production management
— Stakeholder and founder partnership
— Pitch development and creative presenting
TAKE IT
"Noelle is the type of person every manager wish to have on their team. She has a unique energy that can tackle everything with an unwavering and contagious enthusiasm. We worked together on multiple campaigns and I was impressed by her sharp creative eye and how she was bringing to life beautiful projects. "
Amandine Macwood — International Marketing Director
"Noelle is an extremely talented designer. She not only has a wonderfully creative mind but she is also very conscientious and focused. Her attention to detail and ability to create beautiful designs under extreme time pressure in a fast-paced environment is impressive. She is an asset to any team she is a part of."
Nicole Campanaro — Founder & CEO
"Noelle has a great creative eye, but more than that, she is able to understand what is needed and turn out the most beautiful and essential assets needed to accomplish commercial objectives. Her creative abilities are only exceeded by her kindness and optimistic attitude. Anyone would be lucky to have her as their creative partner."
Layla Hakamiun — Business & Marketing Leader
from
THEM
"Noelle is the type of person every manager wish to have on their team. She has a unique energy that can tackle everything with an unwavering and contagious enthusiasm. We worked together on multiple campaigns and I was impressed by her sharp creative eye and how she was bringing to life beautiful projects. "
Amandine Macwood — International Marketing Director
"Noelle is an extremely talented designer. She not only has a wonderfully creative mind but she is also very conscientious and focused. Her attention to detail and ability to create beautiful designs under extreme time pressure in a fast-paced environment is impressive. She is an asset to any team she is a part of."
Nicole Campanaro — Founder & CEO
"Noelle has a great creative eye, but more than that, she is able to understand what is needed and turn out the most beautiful and essential assets needed to accomplish commercial objectives. Her creative abilities are only exceeded by her kindness and optimistic attitude. Anyone would be lucky to have her as their creative partner."
Layla Hakamiun — Business & Marketing Leader
THEM
from
TAKE IT
Based in London.
Co-creating worldwide.
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