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whind_SS24_Model_Campaign_Lygia_3_edited_edited.jpg
ROSE_EIL_LAUNCH_ROSE_PLATE_SHOT35_RGB_Low_Res_edited_edited.jpg

CREATIVE DIRECTOR & BRAND STRATEGIST

Building brands
that connect emotionally and perform commercially.

whind_SS24_Model_Campaign_Lygia_MedinaDrench_Application.jpg
Test.Shot.2020_009.jpg
Test.Shot.2020_009.jpg
ROSE_EIL_LAUNCH_ROSE_PLATE_SHOT35_RGB_Low_Res_edited_edited.jpg

CREATIVE DIRECTOR & BRAND STRATEGIST

Building brands
that connect emotionally and perform commercially.

Featured Projects

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ELEMIS

Rose Essence-In-Lotion

As Creative Lead on the launch of ELEMIS Pro-Collagen Rose Essence-In-Lotion, I developed the campaign concept end-to-end across stills, video, and social - from initial ideation  to final asset delivery.

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THE KAPE

Visual Identity

Rebranding proposal for luxury fashion brand The Kape based in Dubai. Assets included new brand system, lookbook design, website mockup of campaign launch and a short form video edit.

whind_SS24_Model_Campaign_Lygia_MedinaDrench_Application.jpg

WHIND

Body Collection

For the launch of whind's body collection, I managed the end-to-end creative, including packaging design, creative concept development and art direction for both model and still life photo shoots.

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