Creative campaign concept, shoot planning and Art Direction for By Terry's Hyaluronic Hydra Balm Launch.
By Terry Hyaluronic
Hydra Balm Launch
CREATIVE DIRECTION & CONCEPT | ART DIRECTION | GRAPHIC DESIGN
By Terry Hyaluronic Hydra Balm Launch
Creative Direction & Concept, Art Direction, Post Production Management, Graphic Design
Creative campaign concept, shoot planning and Art Direction for By Terry's Hyaluronic Hydra Balm Launch.
"Make no compromise between hydration, colour
& shine."
For the launch of By Terry's Hyaluronic Hydra Balm I was responsible for delivering the overall Creative Direction and integrated design for a 360 campaign.
Developing the concept for both still life and model shoots, I collaborated closely with the CMO in the planning stages. On site, I was leading the Art Direction of both stills and video, working in collaboration with videographers and photographers on all relevant aspects.
After post production was wrapped up and visuals delivered, I managed the end-to-end production of all creative assets and visual communications, with my team supporting on adapting and rolling out across all specifications for various channels.
Credits:
Model Photography: Iulia David
Model Videography: Lilla Nyeki
Production: Liam Glorney /LHA Represents
Still Life Photography & Videography: Chris Turner
Models: Miryam Correia, Amy Hanson, Dana Smit
“Make no compromise between hydration, colour & shine.”
Credits:
Model Photography: Iulia David
Model Videography: Lilla Nyeki
Production: Liam Glorney /LHA Represents
Still Life Photography & Videography: Chris Turner
Models: Miryam Correia, Amy Hanson, Dana Smit
CREATIVE DIRECTION
For the launch of By Terry’s Hyaluronic Hydra Balm I was responsible for delivering the overall Creative Direction and integrated design for a 360 campaign.
ART DIRECTION
Developing the concept for both still life and model shoots, I collaborated closely with the CMO in the planning stages. On site, I was leading the Art Direction of both stills and video, working in collaboration with videographers and photographers on all relevant aspects.
CAMPAIGN ASSET DEVELOPMENT
After post production was wrapped up and visuals delivered, I managed the end-to-end production of all creative assets and visual communications, with my team supporting on adapting and rolling out across all specifications for various channels - from paid social and web banners to infographics and newsletter content.
