For the launch of By Terry's Hyaluronic Hydra Balm I was responsible for delivering the overall Creative Direction and integrated design for a 360 campaign.

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Developing the concept for both still life and model shoots, I collaborated closely with the CMO in the planning stages. On site, I was leading the Art Direction of both stills and video, working in collaboration with videographers and photographers on all relevant aspects. 
 

After post production was wrapped up and visuals delivered, I managed the end-to-end production of all creative assets and visual communications, with my team supporting on adapting and rolling out across all specifications for various channels.