As the lead creative on this launch, I managed the project from concept to completion - from the development of franchise logo, graphics, primary and secondary packaging design, to creative concept and art direction for the photography and CGI production.
Glaze GlaziPlex Launch
Logo Design, Packaging Design, Creative Direction & Concept, Art Direction,
Post Production Management
By Terry Hyaluronic Hydra Balm Launch
Creative Direction & Concept, Art Direction, Post Production Management, Graphic Design
Creative campaign concept, shoot planning and Art Direction for By Terry's Hyaluronic Hydra Balm Launch.
As the lead creative on this launch, I managed the project from concept to completion - from the development of franchise logo, graphics, primary and secondary packaging design, to creative concept and art direction for the photography and CGI production.
Glaze GlaziPlex
Launch
Logo Design, Packaging Design, Creative Direction & Concept, Art Direction, Post Production Management
“Powered by Quadbond Technology, Glaziplex repairs all 4 types of damage from heat, colour, chemical treatments and styling for hair so strong and shiny it looks like new.”
Credits:
Still Life Photography & Videography: Dennis & Harry Pedersen
CGI: George Pedersen
Model Photography: James Rudland
Glaze is a challenger haircare brand, and in 2023 it launched into the care category with GlaziPlex, a clinically proven bond repair treatment. In collaboration with the Chief Brand Officer, I managed the creative expression and visual identity of the project from concept to completion.
During the initial stages, I was developing the franchise logo, iconography and graphic elements for the product, and eventually applying all to both primary and secondary packaging artwork. During the next phase, I worked on a creative concept for the launch campaign, covering still life imagery, video and CGI production. Our aim with the CGI footage was to capture the Quadbond Technology in a visually engaging way, whilst also creating content for educational purposes, illustrating how the the damage repair works at the deepest level inside the hair strand.
We concluded the production by delivering model photography, showcasing the before vs. after effects of the formula. As we started to shape the 360 view of the launch campaign, my team supported on developing adapted assets and infographics for all channels and purposes.
"Powered by Quadbond Technology, Glaziplex repairs all 4 types of damage from heat, colour, chemical treatments and styling for hair so strong and shiny it looks like new. "
Glaze is a challenger haircare brand, and in 2023 it launched into the care category with GlaziPlex, a clinically proven bond repair treatment. In collaboration with the Chief Brand Officer, I managed the creative expression and visual identity of the project from concept to completion.
During the initial stages, I was developing the franchise logo, iconography and graphic elements for the product, and eventually applying all to both primary and secondary packaging artwork. During the next phase, I worked on a creative concept for the launch campaign, covering still life imagery, video and CGI production. Our aim with the CGI footage was to capture the Quadbond Technology in a visually engaging way, whilst also creating content for educational purposes, illustrating how the damage repair works at the deepest level inside the hair cuticle.
We concluded the production by delivering model photography, showcasing the before vs. after effects of the formula. As we started to shape the 360 view of the launch campaign, my team supported on developing adapted assets and infographics for all channels and purposes.
Credits:
Still Life Photography & Videography: Dennis & Harry Pedersen
CGI: George Pedersen
Model Photography: James Rudland
