As the lead creative on this launch, I managed the project from concept to completion - from the development of franchise logo, graphics, primary and secondary packaging design, to creative concept and art direction for the photography and CGI production.
Glaze GlaziPlex Launch
BRANDING | PACKAGING DESIGN | CREATIVE DIRECTION & CONCEPT | ART DIRECTION |
Glaze GlaziPlex Launch
BRANDING | PACKAGING DESIGN | CREATIVE DIRECTION & CONCEPT | ART DIRECTION
As the lead creative on this launch, I managed the project from concept to completion - from the development of franchise logo, graphics, primary and secondary packaging design, to creative concept and art direction for the photography and CGI production.
As the lead creative on this launch, I managed the project from concept to completion - from the development of franchise logo, graphics, primary and secondary packaging design, to creative concept and art direction for the photography and CGI production.
Glaze GlaziPlex Launch
BRANDING | PACKAGING DESIGN | CREATIVE DIRECTION & CONCEPT | ART DIRECTION
“Powered by Quadbond Technology, Glaziplex repairs all 4 types of damage from heat, colour, chemical treatments and styling for hair so strong and shiny it looks like new.”
Credits:
Still Life Photography & Videography: Dennis & Harry Pedersen
CGI: George Pedersen
Model Photography: James Rudland
Glaze is a challenger haircare brand, and in 2023 it launched into the care category with GlaziPlex, a clinically proven bond repair treatment. In collaboration with the Chief Brand Officer, I managed the creative expression and visual identity of the project from concept to completion.
During the initial stages, I was developing the franchise logo, iconography and graphic elements for the product, and eventually applying all to both primary and secondary packaging artwork. During the next phase, I worked on a creative concept for the launch campaign, covering still life imagery, video and CGI production. Our aim with the CGI footage was to capture the Quadbond Technology in a visually engaging way, whilst also creating content for educational purposes, illustrating how the the damage repair works at the deepest level inside the hair strand.
We concluded the production by delivering model photography, showcasing the before vs. after effects of the formula. As we started to shape the 360 view of the launch campaign, my team supported on developing adapted assets and infographics for all channels and purposes.
“Powered by Quadbond Technology, Glaziplex repairs all 4 types of damage from heat, colour, chemical treatments and styling for hair so strong and shiny it looks like new. “
Credits:
Still Life Photography & Videography: Dennis & Harry Pedersen
CGI: George Pedersen
Model Photography: James Rudland
"Powered by Quadbond Technology, Glaziplex repairs all 4 types of damage from heat, colour, chemical treatments and styling for hair so strong and shiny it looks like new. "
Glaze is a challenger haircare brand, and in 2023 it launched into the care category with GlaziPlex, a clinically proven bond repair treatment. In collaboration with the Chief Brand Officer, I managed the creative expression and visual identity of the project from concept to completion.
During the initial stages, I was developing the franchise logo, iconography and graphic elements for the product, and eventually applying all to both primary and secondary packaging artwork. During the next phase, I worked on a creative concept for the launch campaign, covering still life imagery, video and CGI production. Our aim with the CGI footage was to capture the Quadbond Technology in a visually engaging way, whilst also creating content for educational purposes, illustrating how the damage repair works at the deepest level inside the hair cuticle.
We concluded the production by delivering model photography, showcasing the before vs. after effects of the formula. As we started to shape the 360 view of the launch campaign, my team supported on developing adapted assets and infographics for all channels and purposes.
Credits:
Still Life Photography & Videography: Dennis & Harry Pedersen
CGI: George Pedersen
Model Photography: James Rudland
PACKAGING DESIGN
Glaze is a challenger haircare brand, and in 2023 it launched into the care category with GlaziPlex, a clinically proven bond repair treatment. During the initial stages, I was developing the franchise logo, iconography and graphic elements for the product, and eventually applying all to both primary and secondary packaging artwork.
CGI CONCEPT
Alongside the Chief Brand Officer and our Scientific Director, I worked with a CGI artist on the creative concept and visualisation of some more technical content. Our aim with the CGI footage was to capture the Quadbond Technology in a visually engaging way, whilst also creating content for educational purposes, illustrating how the damage repair works at the deepest level inside the hair cuticle.
ART DIRECTION
Alongside the CGI production, I was also responsible for concepting and delivering still life, video and model imagery. I developed the brief and creative concept for all the launch assets, seeing the production throgh end-to-end.
PRESS RELEASE
Utilising still life and model imagery captured for the campaign, I designed a press release ahead of the launch that was printed and distributed to both press and influencers together with a full-size GlaziPlex Super Bond Repair Treatment.
NEWSLETTER DESIGN
Earlier in the year, I developed a comprehensive new set of newsletter templates for the brand, covering modules for educational purposes, editorial content and new product launches. These new templates were utilised for the campaign launch, showcasing GIFs, infographics, before & afters, and reviews.
CROSS-CHANNEL ASSET DEVELOPMENT
As we started to shape the 360 view of the launch campaign, under my guidance the team supported on developing adapted assets and infographics for our D2C, social channels and retailer partners.
