Coats launched its eCommerce platform in 2023, where I was responsible for leading the Creative Direction for the website design from concept to completion.
Coats eCommerce Design
CREATIVE DIRECTION | E-COMMERCE UI/UX DESIGN
Coats eCommerce Design
CREATIVE DIRECTION | E-COMMERCE UI/UX DESIGN
Coats launched its eCommerce platform in 2023, where I was responsible for leading the Creative Direction for the website design from concept to completion.
"Clinically Proven,
Approved by Dermatologists,
Trialed by You. "
Credits:
Shopify Plus Platform Build & Development: Fostr
Team: Waldencast / Coats Brand team
SCOPE
Coats is a vegan, cruelty free, clinically proven and dermatologist approved skincare brand, designed for young skin. Launched in 2022 with sales coming only through Amazon and TikTok, the brand was in a position to expand 2023, with a need for a transactional, international eCommerce website.
BRAND GUIDELINES
Inspired by chemistry, the periodic table and lab equipment, the brand has a square design system and grid-work at its core. We used this, together with its bright colour palette, to design a fun and animated website. From educational features such as the ‘Skin Quiz’ and the ‘Skin School’ to interactive initiatives such as the ‘Campus Ambassador Program’ and ‘DM-a-Derm’, the site engages the user beyond being purely transactional.
CREATIVE DIRECTION
With a mobile-first approach, I was responsible for leading the ideation and Creative Direction for the website design from concept to completion. The goal was to create a visually engaging and highly functional website that caters to the needs of the Coats consumer whilst solving common eCommerce challenges and delivers an exceptional user experience. I worked in close collaboration with the Coats brand team and the eCommerce agency who was developing the site for us. Building on the Brand Book, taking colour palette, typography and design guidelines into consideration, we crafted an eye-catching and unique framework for the site.
BRAND GUIDELINES
Inspired by chemistry, the periodic table and lab equipment, the brand has a square design system and grid-work at its core. We used this, together with its bright colour palette, to design a fun and animated website. From educational features such as the ‘Skin Quiz’ and the ‘Skin School’ to interactive initiatives such as the ‘Campus Ambassador Program’ and ‘DM-a-Derm’, the site engages the user beyond being purely transactional.