Brand activation campaign to encourage new customers to try Coats' simple 3-step skincare routine for healthier and happier skin in 10 days.
Coats Skin Switch
Campaign
CREATIVE CONCEPT | LOGO DESIGN | GRAPHIC DESIGN
Coats Skin Switch Campaign
CREATIVE CONCEPT | LOGO DESIGN | GRAPHIC DESIGN
Brand activation campaign to encourage new customers to try Coats' simple 3-step skincare routine for healthier and happier skin in 10 days.
“Don’t stress - whether your skin barrier needs rescuing or just looking after, we’re here to help you switch to a healthier routine for happier skin.”
Credits:
Team: Waldencast / Coats Brand team
LOGO DESIGN
Coats is a vegan, cruelty free, clinically proven and dermatologist approved skincare brand, designed for young skin. The campaign ‘Make The Skin Switch’ was crafted from the idea of encouraging new consumers to switch up their skincare - a challenge to try the Coats 3-step routine and see a difference in 10 days, or your money back.
With this challenge in mind, and the campaign tagline being ‘Make The Skin Switch’, I was tasked to create a logo lock-up that encapsulated the important part of the message - namely the ‘switch’ part. Working with the brand font and colours, keeping a clean look and feel, I crafted the ‘S’ in the word ‘Switch’ to look like arrows that are interlocked and pointing in opposite directions, suggesting a swap or a switch.
LOGO DESIGN
Coats is a vegan, cruelty free, clinically proven and dermatologist approved skincare brand, designed for young skin. The campaign ‘Make The Skin Switch’ was crafted from the idea of encouraging new consumers to switch up their skincare - a challenge to try the Coats 3-step routine and see a difference in 10 days, or your money back.
With this challenge in mind, and the campaign tagline being ‘Make The Skin Switch’, I was tasked to create a logo lock-up that encapsulated the important part of the message - namely the ‘switch’ part. Working with the brand font and colours, keeping a clean look and feel, I crafted the ‘S’ in the word ‘Switch’ to look like arrows that are interlocked and pointing in opposite directions, suggesting a swap or a switch.
BOX CONCEPT DESIGN
Building on the logo lock-up, I was further tasked with creating a send-out box for the campaign activation. I was immediately inspired by the notion of a switch button, a slider of sorts indicating different states. I designed the box to have this slider mechanism on top of the lid, and would allow for ‘Skin’ and ‘Switch’ to be shown as the monogrammed toggle is moved.
CAMPAIGN ASSET DEVELOPMENT
As the 360 campaign took shape, my team assisted in creating all supporting assets, including web banners, emails, info cards, event collateral, and more.
