Culet is a vintage jewellery brand with British heritage. I was tasked with creating a complete visual identity and brand system, including crafting bespoke logos, defining typography, colour palette and creation of full brand guidelines.
Culet Visual Identity
VISUAL IDENTITY | BRAND SYSTEM | BRAND GUIDELINES
Culet Visual Identity
VISUAL IDENTITY | BRAND SYSTEM | BRAND GUIDELINES
Culet is a vintage jewellery brand with British heritage. I was tasked with creating a complete visual identity and brand system, including crafting bespoke logos, defining typography, colour palette and creation of full brand guidelines.
Culet is a vintage jewellery brand with British heritage. I was tasked with creating a complete visual identity and brand system, including crafting bespoke logos, defining typography, colour palette and creation of full brand guidelines.
Culet Visual Identity
VISUAL IDENTITY | BRAND SYSTEM | BRAND GUIDELINES

“All is beautiful and unceasing, all is music and reason, and all, like a diamond, is carbon first, then light.“
Credits:
Imagery: Pinterest, Unsplash, Various sources
Disclaimer: The imagery used is not owned by me or Culet. All images are sourced for the purpose of visualising the brand's look and feel and are used for illustrative purposes only
If you are the owner of any of the images and wish to have them removed or properly credited, please contact me.

BRANDMARK


WORDMARK
(with and without tagline)

SECONDARY LOGO

PRIMARY LOGO

VISUAL IDENTITY
I crafted the word ‘culet’s as a bespoke wordmark, with meticulously considered classic serif attributes and connecting, fluid lines. The icon in the brandmark is a symmetrical illustration of a diamond encased within a circle.





BRAND BOOK
Culet’s brand book captures the timeless elegance and enduring beauty that’s at the heart of its vintage jewellery lines. It covers the full brand system and provides clear guidelines on everything from how to apply the logo, clear space and colour usage, to typographic hierarchy and primary and secondary brand colour palette.


COLOUR PALETTE
Culet’s palette is inspired by natural elements and earthy tones. Midnight, Eucalyptus, Sage and Cream make up the primary palette, with Stone and Wholemeal as accents in the secondary palette.


TYPOGRAPHY | HEADLINE FONT
Culet’s headline typeface is Oregon LDO; a timeless font with a robust yet modern deisgn. Inspired by nature and the great outdoors, it perfecly compliments Culet’s colour palette and natural feel. With multiple weights and companion italics, it’s a very versatile and sophisticated font. Its clean lines and sharp edges make it easy to read, making it ideal for both print and digital media.




TYPOGRAPHY | BODY FONT
Culet’s body typeface is Red Hat Display; a fresh take on the geometric sans genre, taking inspiration from a range of American sans serifs. With 14 different font weights, ranging from light to black, along with matching italics, it’s a versatile family that effortlessly compliments our headline typeface.



PACKAGING
Visualisation of brand application across packaging and gifting.

PRIMARY LOGO

SECONDARY LOGO

BRANDMARK


WORDMARK
(with and without tagline)
COLOUR PALETTE
Culet’s palette is inspired by natural elements and earthy tones. Midnight, Eucalyptus, Sage and Cream make up the primary palette, with Stone and Wholemeal as accents in the secondary palette.


