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Culet is a vintage jewellery brand with British heritage. I was tasked with creating a complete visual identity and brand system, including crafting bespoke logos, defining typography, colour palette and creation of full brand guidelines.

Culet Visual Identity

VISUAL IDENTITY  |  BRAND SYSTEM  |  BRAND GUIDELINES

Culet Visual Identity

VISUAL IDENTITY  |  BRAND SYSTEM  |  BRAND GUIDELINES

Culet is a vintage jewellery brand with British heritage. I was tasked with creating a complete visual identity and brand system, including crafting bespoke logos, defining typography, colour palette and creation of full brand guidelines.

Culet is a vintage jewellery brand with British heritage. I was tasked with creating a complete visual identity and brand system, including crafting bespoke logos, defining typography, colour palette and creation of full brand guidelines.

Culet Visual Identity

VISUAL IDENTITY  |  BRAND SYSTEM  |  BRAND GUIDELINES

Culet_Stationary_Mockup_1B.jpg

“All is beautiful and unceasing, all is music and reason, and all, like a diamond, is carbon first, then light.“

Credits:

Imagery: Pinterest, Unsplash, Various sources
Disclaimer: The imagery used is not owned by me or Culet. All images are sourced for the purpose of visualising the brand's look and feel and are used for illustrative purposes only
If you are the owner of any of the images and wish to have them removed or properly credited, please contact me.

Culet_Brandmark_On_Cream.png

BRANDMARK

Culet_Wordmark_On_Eucalyptus_V1.png
Culet_Wordmark_On_Eucalyptus_V2.png

WORDMARK

(with and without tagline)

Culet_Secondary_Logo_GIF.gif

SECONDARY LOGO

Culet_Primary_Logo_On_Cream.png

PRIMARY LOGO

Culet_Stationary_Mockup_2.jpg

VISUAL IDENTITY

I crafted the word ‘culet’s as a bespoke wordmark, with meticulously considered classic serif attributes and connecting, fluid lines. The icon in the brandmark is a symmetrical illustration of a diamond encased within a circle.

Culet_BrandBook_Mockup_1.jpg
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Culet_Packaging_Mockup_4.jpg
Culet_BrandBook_Mockup_2A.jpg
Culet_BrandBook_Mockup_4.jpg

BRAND BOOK

Culet’s brand book captures the timeless elegance and enduring beauty that’s at the heart of its vintage jewellery lines. It covers the full brand system and provides clear guidelines on everything from how to apply the logo, clear space and colour usage, to typographic hierarchy and primary and secondary brand colour palette.

Culet_InstagramPost_Mockup_6.png
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COLOUR PALETTE

Culet’s palette is inspired by natural elements and earthy tones. Midnight, Eucalyptus, Sage and Cream make up the primary palette, with Stone and Wholemeal as accents in the secondary palette.

Screenshot 2024-08-23 at 13.36.07.png
Culet_ColourPalette.png

TYPOGRAPHY  |  HEADLINE FONT

Culet’s headline typeface is Oregon LDO; a timeless font with a robust yet modern deisgn. Inspired by nature and the great outdoors, it perfecly compliments Culet’s colour palette and natural feel. With multiple weights and companion italics, it’s a very versatile and sophisticated font. Its clean lines and sharp edges make it easy to read, making it ideal for both print and digital media.

Culet_Typography_1.png
Culet_Typography_2.png
Culet_Typography_4.png
Culet_Typography_3.png

TYPOGRAPHY  |  BODY FONT

Culet’s body typeface is Red Hat Display; a fresh take on the geometric sans genre, taking inspiration from a range of American sans serifs. With 14 different font weights, ranging from light to black, along with matching italics, it’s a versatile family that effortlessly compliments our headline typeface.

Culet_Phone+Pouch_Mockup_V2.jpg
Culet_Packaging_Mockup_1.jpg
920b7fad841a4da5a2746acb65e46882.jpg

PACKAGING

Visualisation of brand application across packaging and gifting.

Culet_Primary_Logo_On_Cream.png

PRIMARY LOGO

Culet_Secondary_Logo_GIF.gif

SECONDARY LOGO

Culet_Brandmark_On_Cream.png

BRANDMARK

Culet_Wordmark_On_Eucalyptus_V1.png
Culet_Wordmark_On_Eucalyptus_V2.png

WORDMARK

(with and without tagline)

COLOUR PALETTE

Culet’s palette is inspired by natural elements and earthy tones. Midnight, Eucalyptus, Sage and Cream make up the primary palette, with Stone and Wholemeal as accents in the secondary palette.

Screenshot 2024-08-23 at 13.36.07.png
Culet_ColourPalette.png
Culet_InstagramPost_Mockup_LineUp.png
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