For SS24 whind launched three new products into its existing body collection.
I managed the end-to-end creative for this launch, including packaging design, creative concept development and art direction for both model and still life photo shoots.
whind Body Campaign
Packaging Design, Creative Direction & Concept, Art Direction, Post Production Management
whind Body Campaign
Packaging Design, Creative Direction & Concept, Art Direction, Post Production Management
For SS24 whind launched three new products into its existing body collection.
I managed the end-to-end creative for this launch, including packaging design, creative concept development and art direction for both model and still life
photo shoots.
A luxury beauty brand, whind is inspired by the sensorial rituals and golden hour glow of Morocco.
The launch of whind's extended body collection was a particularly exciting project, as I had the opportunity to manage it from concept to completion. In the early stages, I consulted on componentry design and later developed the artwork for both primary and secondary packaging.
Once production commenced, I was responsible for delivering a refreshed brand look and feel through conceptualising an elevated and sensorial beauty shoot. I developed the creative direction for both the model and still life campaign shoots and art directed both on-site.
Throughout post-production, I collaborated closely with the brand founder and the photographer on edits and retouching. The final assets were adapted for web, digital, and print design and deployed as part of the launch campaign.
Credits:
Photography, Videography, Production: Jon Cottam & Pentonville Studios
Prop Stylist: Amy Neeson
Wardrobe & On Set Stylists: Amy Maloney, Nyle Amin
HMU: Charlotte Bella Kraftman
Still Life Stylist: Paulina Piipponen
Models: Sachi Patel, Lygia Cerski, Bethany Lydia
