For SS24 whind launched three new products into its existing body collection. I managed the end-to-end creative for this launch, including packaging design, creative concept development and art direction for both model and still life photo shoots.
whind Body Collection
PACKAGING DESIGN | CREATIVE DIRECTION & CONCEPT | ART DIRECTION | POST PRODUCTION MANAGEMENT
whind Body Collection
PACKAGING DESIGN | CREATIVE DIRECTION & CONCEPT | ART DIRECTION | POST PRODUCTION MANAGEMENT
For SS24 whind launched three new products into its existing body collection. I managed the end-to-end creative for this launch, including packaging design, creative concept development and art direction for both model and still life photo shoots.
"A luxury beauty brand, whind is inspired by the sensorial rituals and golden hour glow of Morocco. "
Credits:
Photography, Videography, Production: Jon Cottam & Pentonville Studios
Prop Stylist: Amy Neeson
Wardrobe & On Set Stylists: Amy Maloney, Nyle Amin
HMU: Charlotte Bella Kraftman
Still Life Stylist: Paulina Piipponen
Models: Sachi Patel, Lygia Cerski, Bethany Lydia
PACKAGING DESIGN
The launch of whind’s extended body collection was a particularly exciting project, as I had the opportunity to manage it creatively from concept to completion. In the early stages, I consulted on componentry design and later developed the artwork for both primary and secondary packaging.
ART DIRECTION
Once production commenced, I was responsible for delivering a refreshed brand look and feel through conceptualising an elevated and sensorial beauty shoot. I developed the creative direction for both the model and still life campaign shoots and art directed both on-site. Throughout post-production, I collaborated closely with the brand founder and the photographer on video edits and stills retouch .
CAMPAIGN ASSET DEVELOPMENT
As part of the 360 integrated approach, my team supported on adapting the final assets for our D2C, newsletters, social channels, print collateral and retail partners.
