OOH Campaign in Manchester and London to bring brand awareness and recognition across two of the biggest cities in the UK.
Glaze OOH Campaign
CREATIVE CONCEPT | VIDEO EDITING | GRAPHIC DESIGN | ARTWORK LAYOUT
Glaze OOH Campaign
CREATIVE CONCEPT | VIDEO EDITING | GRAPHIC DESIGN & ARTWORK LAYOUT
OOH Campaign in Manchester and London to bring brand awareness and recognition across two of the biggest cities in the UK.
“Gazing at my Glaze?
Vibrant, glossy hair that turns heads.”
Credits:
Still Life Photography & Videography: Ian Oliver Walsh
Model Photography, Videography & Production: TwelveA.M.
Site Photography: Waldencast Brands
CREATIVE DIRECTION
Glaze is a challenger haircare brand with a focus on semi-permanent colour - think tinted moisturiser but for your hair. In collaboration with the Chief Brand Officer and the Brand Lead for Glaze, I developed the Creative Direction for Glaze’s first OOH campaign.
VIDEO & STATIC AD DEVELOPMENT
The challenge was to increase brand awareness whilst educating the consumer on Glaze’s colour, care and shine benefits. With several diverse sites across central Manchester, the Trafford Centre, local buses in Manchester and across London Underground, we had a need for various specifications. Therefore we developed both static and moving adaptions of the creative, utilising both model and still life imagery and footage. I set the overarching design and layout for all visuals and created the master video edit, after which my team supported on rolling this out and adapting to the various specs.
