Inside Space Summer '20
Space NK's highly anticipated seasonal magazine focusing on all things beauty, fragrance and wellness.
Creative Direction, Art Direction, Editorial Design
Inside Space Summer '20
Creative Direction, Art Direction, Editorial Design
Space NK's highly anticipated seasonal magazine focusing on all things beauty, fragrance and wellness.
"Where possible I try to catch on to anything that lifts my spirits. Find yours and embrace it."
For the 2020 High Summer issue of Inside Space, in the midst of a global pandemic, Space NK honed in on the storytelling around the 'Staycation' mindset.
I was tasked with setting the creative direction and commissioning the photography and illustrations for this issue. Seeing as it was the high summer issue for a magazine filled to the brim with beauty content, the idea behind the cover illustration was a colourful ice cream made up of various beauty textures blending and melting together in the heat.
In every issue there's a feature for the chicest and 'Most Wanted' beauty products. My inspiration for the Art Direction of the photographs was the beautiful gradient colours of a summer sunset. We played with angles and light through transparent acrylic, and the end result was a beautiful set of hero images.
Lastly, I was responsible for setting the editorial design and laying out the entire magazine, and seeing the production through end-to-end.
Credits:
Photography: Paul Zak
Illustrations: Lauren Alexa